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	<title>Double Negative</title>
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	<link>http://doublenegativemedia.com</link>
	<description>Creative photography for PR and businesses, brands, products, corporate and experiential events</description>
	<lastBuildDate>Thu, 17 May 2012 16:08:13 +0000</lastBuildDate>
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		<title>The Brent Magazine</title>
		<link>http://doublenegativemedia.com/1041/the-brent-magazine</link>
		<comments>http://doublenegativemedia.com/1041/the-brent-magazine#comments</comments>
		<pubDate>Tue, 15 May 2012 14:50:54 +0000</pubDate>
		<dc:creator>DoubleNegative</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Brent]]></category>
		<category><![CDATA[Brent Council]]></category>
		<category><![CDATA[Brent Magazine]]></category>
		<category><![CDATA[cover photo]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Windows of Willesden]]></category>

		<guid isPermaLink="false">http://doublenegativemedia.com/?p=1041</guid>
		<description><![CDATA[We&#8217;re cover girls and boys at Double Negative. Brent Council commissioned us to shoot the covers of The Brent Magazine&#8217;s February/March and May issues. The May issue also features a double page spread that is dappled with Double Negative goodness. Maybe next month we can make it a Brent Magazine hattrick.]]></description>
			<content:encoded><![CDATA[<p><img class="wp-image-1042 aligncenter" title="MIKEMASSARO-0001" src="http://doublenegativemedia.com/wp-content/uploads/2012/05/MIKEMASSARO-0001-780x1024.jpg" alt="" width="488" height="640" /></p>
<p><img class="wp-image-1043 aligncenter" title="MIKEMASSARO-0002" src="http://doublenegativemedia.com/wp-content/uploads/2012/05/MIKEMASSARO-0002-777x1024.jpg" alt="" width="487" height="640" /></p>

<p><img class="wp-image-1044 aligncenter" title="MIKEMASSARO-0003" src="http://doublenegativemedia.com/wp-content/uploads/2012/05/MIKEMASSARO-0003-1024x673.jpg" alt="" width="640" height="420" /></p>

<p>We&#8217;re cover girls and boys at Double Negative. Brent Council commissioned us to shoot the covers of The Brent Magazine&#8217;s February/March and May issues. The May issue also features a double page spread that is dappled with Double Negative goodness. Maybe next month we can make it a Brent Magazine hattrick.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Summer Sundae Weekender 2012</title>
		<link>http://doublenegativemedia.com/992/summer-sundae-weekender-2012</link>
		<comments>http://doublenegativemedia.com/992/summer-sundae-weekender-2012#comments</comments>
		<pubDate>Thu, 10 May 2012 18:07:02 +0000</pubDate>
		<dc:creator>DoubleNegative</dc:creator>
				<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Festival]]></category>
		<category><![CDATA[Studio Live]]></category>
		<category><![CDATA[Summer]]></category>
		<category><![CDATA[Summer Sundae Weekender]]></category>

		<guid isPermaLink="false">http://doublenegativemedia.com/?p=992</guid>
		<description><![CDATA[Our friends at Summer Sundae Weekender are using a Double Negative original for their marketing campaign in 2012. It graced the pages of NME (above) and Guardian Guide last week, and whats more, this year Double Negative are the official photographers for the festival so we will be covering every last inch of the fun. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://doublenegativemedia.com/wp-content/uploads/2012/05/©doublenegative-38-1.jpg"><img class="aligncenter  wp-image-1034" title="©doublenegative-38-1" src="http://doublenegativemedia.com/wp-content/uploads/2012/05/©doublenegative-38-1.jpg" alt="" width="640" height="424" /></a></p>
<p><a href="http://doublenegativemedia.com/wp-content/uploads/2012/05/NME1.jpg"><img class="aligncenter  wp-image-1032" title="NME" src="http://doublenegativemedia.com/wp-content/uploads/2012/05/NME1-886x1024.jpg" alt="" width="564" height="640" /></a></p>
<p>Our friends at Summer Sundae Weekender are using a Double Negative original for their marketing campaign in 2012. It graced the pages of NME (above) and Guardian Guide last week, and whats more, this year Double Negative are the official photographers for the festival so we will be covering every last inch of the fun. Plus, we are packing up our portable Studio Live for an extra taste of festival spirit.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Addison Lee</title>
		<link>http://doublenegativemedia.com/962/addison-lee-2</link>
		<comments>http://doublenegativemedia.com/962/addison-lee-2#comments</comments>
		<pubDate>Tue, 08 May 2012 12:22:31 +0000</pubDate>
		<dc:creator>DoubleNegative</dc:creator>
				<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Promotional]]></category>
		<category><![CDATA[Addison Lee]]></category>
		<category><![CDATA[cab]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[garage]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[minicab]]></category>
		<category><![CDATA[office]]></category>
		<category><![CDATA[training centre]]></category>

		<guid isPermaLink="false">http://doublenegativemedia.com/?p=962</guid>
		<description><![CDATA[Addison Lee is a giant in the London minicab landscape. Not just spotless cars, tinted windows and prompt services, behind this pretty face is a training centre, offices and garage that services hundred of cabs per day. We&#8217;ve caught a snapshot of the brains behind the beauty at Addison Lee.]]></description>
			<content:encoded><![CDATA[<p><a href="http://doublenegativemedia.com/962/addison-lee-2/adleeblog" rel="attachment wp-att-963"><img class=" wp-image-963 aligncenter" title="Addison Lee Garage" src="http://doublenegativemedia.com/wp-content/uploads/2012/05/adleeblog-1024x800.jpg" alt="" width="640" height="500" /></a></p>

<p><a href="http://doublenegativemedia.com/962/addison-lee-2/adleeblog3" rel="attachment wp-att-966"><img class="size-large wp-image-966 aligncenter" title="adleeblog3" src="http://doublenegativemedia.com/wp-content/uploads/2012/05/adleeblog3-1024x807.jpg" alt="" width="640" height="504" /></a></p>

<p style="text-align: center;"><a href="http://doublenegativemedia.com/962/addison-lee-2/adleeblog2" rel="attachment wp-att-965"><img class="alignnone  wp-image-965" title="adleeblog2" src="http://doublenegativemedia.com/wp-content/uploads/2012/05/adleeblog2-666x1024.jpg" alt="" width="423" height="640" /></a></p>

<p>Addison Lee is a giant in the London minicab landscape. Not just spotless cars, tinted windows and prompt services, behind this pretty face is a training centre, offices and garage that services hundred of cabs per day. We&#8217;ve caught a snapshot of the brains behind the beauty at Addison Lee.</p>


]]></content:encoded>
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		</item>
		<item>
		<title>Summer Sundae Weekender at Camden Crawl</title>
		<link>http://doublenegativemedia.com/978/summer-sundae-weekender-at-camden-crawl</link>
		<comments>http://doublenegativemedia.com/978/summer-sundae-weekender-at-camden-crawl#comments</comments>
		<pubDate>Mon, 07 May 2012 17:07:46 +0000</pubDate>
		<dc:creator>DoubleNegative</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Promotional]]></category>
		<category><![CDATA[Bank Holiday]]></category>
		<category><![CDATA[Baxter Dury]]></category>
		<category><![CDATA[Camden Crawl]]></category>
		<category><![CDATA[Festival]]></category>
		<category><![CDATA[Fránçois and the Atlas Mountains]]></category>
		<category><![CDATA[gig]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Summer Sundae Weekender]]></category>
		<category><![CDATA[Zun Zun Egui]]></category>

		<guid isPermaLink="false">http://doublenegativemedia.com/?p=978</guid>
		<description><![CDATA[Spreading a little festival spirit as the season kicks off, Summer Sundae Weekender hosted a night of big fun and great music at the Camden Crawl, featuring Zun Zun Egui, Fránçois and the Atlas Mountains and Baxter Dury. The night whet our appetite for the real deal in August hopefully the team will be able [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone  wp-image-988" title="MIKEMASSARO-3761" src="http://doublenegativemedia.com/wp-content/uploads/2012/05/MIKEMASSARO-3761.jpg" alt="" width="640" height="423" /></p>
<p style="text-align: center;"><img class="alignnone  wp-image-983" title="MIKEMASSARO-3887" src="http://doublenegativemedia.com/wp-content/uploads/2012/05/MIKEMASSARO-3887.jpg" alt="" width="640" height="423" /></p>
<p style="text-align: center;"><img class="wp-image-984" title="MIKEMASSARO-3992" src="http://doublenegativemedia.com/wp-content/uploads/2012/05/MIKEMASSARO-3992.jpg" alt="" width="424" height="640" /></p>
<p style="text-align: center;"><img class="alignnone  wp-image-985" title="MIKEMASSARO-4057" src="http://doublenegativemedia.com/wp-content/uploads/2012/05/MIKEMASSARO-4057.jpg" alt="" width="640" height="423" /></p>

<p>Spreading a little festival spirit as the season kicks off, Summer Sundae Weekender hosted a night of big fun and great music at the Camden Crawl, featuring Zun Zun Egui, Fránçois and the Atlas Mountains and Baxter Dury. The night whet our appetite for the real deal in August hopefully the team will be able to sort out some sunshine for the festival, that would be the cherry on our sundae!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ping-Tron</title>
		<link>http://doublenegativemedia.com/767/ping-tron</link>
		<comments>http://doublenegativemedia.com/767/ping-tron#comments</comments>
		<pubDate>Wed, 18 Apr 2012 16:05:03 +0000</pubDate>
		<dc:creator>DoubleNegative</dc:creator>
				<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Consume]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Promotional]]></category>
		<category><![CDATA[Belvedere]]></category>
		<category><![CDATA[Kensal Rise]]></category>
		<category><![CDATA[Ping Pong]]></category>
		<category><![CDATA[Ping Tron]]></category>
		<category><![CDATA[The Shop]]></category>
		<category><![CDATA[Tron]]></category>
		<category><![CDATA[Vodka]]></category>

		<guid isPermaLink="false">http://doublenegativemedia.com/?p=767</guid>
		<description><![CDATA[Battle for a neon trophy. Or settle for a Vodka-Tronic. We visited The Shop in Kensal Rise to play Ping-Tron, with Belvedere Vodka at its side, the beverage of choice for all futuristic Olympians.]]></description>
			<content:encoded><![CDATA[
<p><img class="wp-image-768 aligncenter" title="GetInline" src="http://doublenegativemedia.com/wp-content/uploads/2012/04/GetInline1.jpg" alt="" width="424" height="640" /></p>
<p><img class="wp-image-769 aligncenter" title="GetInline" src="http://doublenegativemedia.com/wp-content/uploads/2012/04/GetInline2.jpg" alt="" width="640" height="425" /></p>
<p>Battle for a neon trophy. Or settle for a Vodka-Tronic. We visited The Shop in Kensal Rise to play Ping-Tron, with Belvedere Vodka at its side, the beverage of choice for all futuristic Olympians.</p>
]]></content:encoded>
			<wfw:commentRss>http://doublenegativemedia.com/767/ping-tron/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Addison Lee</title>
		<link>http://doublenegativemedia.com/749/addison-lee</link>
		<comments>http://doublenegativemedia.com/749/addison-lee#comments</comments>
		<pubDate>Wed, 18 Apr 2012 12:00:56 +0000</pubDate>
		<dc:creator>DoubleNegative</dc:creator>
				<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Promotional]]></category>
		<category><![CDATA[Addison Lee]]></category>
		<category><![CDATA[minicab]]></category>

		<guid isPermaLink="false">http://doublenegativemedia.com/?p=749</guid>
		<description><![CDATA[Double Negative has teamed up with Addison Lee, the U.K&#8217;s biggest minicab firm to create some images that reflect the leather-lined comfort of their service. Watch this spce for images from the day.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone  wp-image-750" title="Addison Lee" src="http://doublenegativemedia.com/wp-content/uploads/2012/04/addison-lee-logo-white-on-black.jpg" alt="" width="546" height="287" /></p>
<p style="text-align: left;">Double Negative has teamed up with Addison Lee, the U.K&#8217;s biggest minicab firm to create some images that reflect the leather-lined comfort of their service. Watch this spce for images from the day.</p>
]]></content:encoded>
			<wfw:commentRss>http://doublenegativemedia.com/749/addison-lee/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Windows on Willesden Green</title>
		<link>http://doublenegativemedia.com/716/windows-on-willesden-green</link>
		<comments>http://doublenegativemedia.com/716/windows-on-willesden-green#comments</comments>
		<pubDate>Wed, 18 Apr 2012 11:16:27 +0000</pubDate>
		<dc:creator>DoubleNegative</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Blue Consulting]]></category>
		<category><![CDATA[Brent Council]]></category>
		<category><![CDATA[Design for London]]></category>
		<category><![CDATA[Mayor's Outer London Fund]]></category>
		<category><![CDATA[Meanwhile Space]]></category>
		<category><![CDATA[Queen's Parade]]></category>
		<category><![CDATA[The Architecture Foundation]]></category>
		<category><![CDATA[Windows on Willesden Green]]></category>

		<guid isPermaLink="false">http://doublenegativemedia.com/?p=716</guid>
		<description><![CDATA[Double Negative photographed and filmed the launch of New Windows on Willesden Green&#8217;s Vacant Shops Programme The entrepreneurs occupied a vacant textile business on Queen&#8217;s Parade for a preliminary three months, transforming Willesden High Road. We&#8217;ve captured portraits of the new tenants in their new premises, which include events venues, art galleries and design stores. [...]]]></description>
			<content:encoded><![CDATA[
<p><img class="wp-image-717 aligncenter" title="GetInline" src="http://doublenegativemedia.com/wp-content/uploads/2012/04/GetInline.jpg" alt="" width="640" height="425" /></p>
<p><img class=" wp-image-718 aligncenter" title="MIKEMASSARO-3011" src="http://doublenegativemedia.com/wp-content/uploads/2012/04/MIKEMASSARO-3011.jpg" alt="" width="640" height="425" /></p>
<p><a href="http://doublenegativemedia.com/716/windows-on-willesden-green/mikemassaro-3077" rel="attachment wp-att-719"><img class="wp-image-719 aligncenter" title="MIKEMASSARO-3077" src="http://doublenegativemedia.com/wp-content/uploads/2012/04/MIKEMASSARO-3077.jpg" alt="" width="639" height="425" /></a></p>
<p><img class=" wp-image-720 aligncenter" title="MIKEMASSARO-3850" src="http://doublenegativemedia.com/wp-content/uploads/2012/04/MIKEMASSARO-3850.jpg" alt="" width="640" height="425" /></p>
<p><img class=" wp-image-721 aligncenter" title="MIKEMASSARO-5008" src="http://doublenegativemedia.com/wp-content/uploads/2012/04/MIKEMASSARO-5008.jpg" alt="" width="640" height="427" /></p>

<p style="text-align: left;">Double Negative photographed and filmed the launch of New Windows on Willesden Green&#8217;s Vacant Shops Programme</p>
<p style="text-align: left;">The entrepreneurs occupied a vacant textile business on Queen&#8217;s Parade for a preliminary three months, transforming Willesden High Road. We&#8217;ve captured portraits of the new tenants in their new premises, which include events venues, art galleries and design stores.</p>
<p style="text-align: left;">New Windows on Willesden Green began in October 2011 as part of the Mayor&#8217;s Outer London Fund projects and is supported by Brent Council,  Design for London, The Architecture Foundation, Meanwhile Space and Blue Consulting.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Sport Relief</title>
		<link>http://doublenegativemedia.com/701/sport-relief</link>
		<comments>http://doublenegativemedia.com/701/sport-relief#comments</comments>
		<pubDate>Tue, 03 Apr 2012 17:44:42 +0000</pubDate>
		<dc:creator>DoubleNegative</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Milton Keynes]]></category>
		<category><![CDATA[MK Dons]]></category>
		<category><![CDATA[Sport Relief]]></category>
		<category><![CDATA[Tennis]]></category>

		<guid isPermaLink="false">http://doublenegativemedia.com/?p=701</guid>
		<description><![CDATA[Double Negative has been working with Sport Relief in the run up to their sport relief mile that took place on the 23rd March 2012. We&#8217;ve photographed a range of sports teams performing amazing feats to raise money for the charity, included tennis teams, gymnastics clubs and even Milton Keynes football team the MK Dons, [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone size-large wp-image-702" src="http://doublenegativemedia.com/wp-content/uploads/2012/04/Blog-Picture-1-91-1024x682.jpg" alt="" width="640" height="426" /></p>
<p style="text-align: center;"><img class="alignnone size-large wp-image-703" src="http://doublenegativemedia.com/wp-content/uploads/2012/04/Blog-Picture-1-1024x682.jpg" alt="" width="640" height="426" /></p>
<p>Double Negative has been working with Sport Relief in the run up to their sport relief mile that took place on the 23rd March 2012.</p>
<p>We&#8217;ve photographed a range of sports teams performing amazing feats to raise money for the charity, included tennis teams, gymnastics clubs and even Milton Keynes football team the MK Dons, to create branded content for their campaigns.</p>
]]></content:encoded>
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