The Brent Magazine

We’re cover girls and boys at Double Negative. Brent Council commissioned us to shoot the covers of The Brent Magazine’s February/March and May issues. The May issue also features a double page spread that is dappled with Double Negative goodness. Maybe next month we can make it a Brent Magazine hattrick.

Summer Sundae Weekender 2012

Our friends at Summer Sundae Weekender are using a Double Negative original for their marketing campaign in 2012. It graced the pages of NME (above) and Guardian Guide last week, and whats more, this year Double Negative are the official photographers for the festival so we will be covering every last inch of the fun. Plus, we are packing up our portable Studio Live for an extra taste of festival spirit.

Addison Lee

Addison Lee is a giant in the London minicab landscape. Not just spotless cars, tinted windows and prompt services, behind this pretty face is a training centre, offices and garage that services hundred of cabs per day. We’ve caught a snapshot of the brains behind the beauty at Addison Lee.

Summer Sundae Weekender at Camden Crawl

Spreading a little festival spirit as the season kicks off, Summer Sundae Weekender hosted a night of big fun and great music at the Camden Crawl, featuring Zun Zun Egui, Fránçois and the Atlas Mountains and Baxter Dury. The night whet our appetite for the real deal in August hopefully the team will be able to sort out some sunshine for the festival, that would be the cherry on our sundae!

Ping-Tron

Battle for a neon trophy. Or settle for a Vodka-Tronic. We visited The Shop in Kensal Rise to play Ping-Tron, with Belvedere Vodka at its side, the beverage of choice for all futuristic Olympians.

Addison Lee

Double Negative has teamed up with Addison Lee, the U.K’s biggest minicab firm to create some images that reflect the leather-lined comfort of their service. Watch this spce for images from the day.

Windows on Willesden Green

Double Negative photographed and filmed the launch of New Windows on Willesden Green’s Vacant Shops Programme

The entrepreneurs occupied a vacant textile business on Queen’s Parade for a preliminary three months, transforming Willesden High Road. We’ve captured portraits of the new tenants in their new premises, which include events venues, art galleries and design stores.

New Windows on Willesden Green began in October 2011 as part of the Mayor’s Outer London Fund projects and is supported by Brent Council,  Design for London, The Architecture Foundation, Meanwhile Space and Blue Consulting.

Sport Relief

Double Negative has been working with Sport Relief in the run up to their sport relief mile that took place on the 23rd March 2012.

We’ve photographed a range of sports teams performing amazing feats to raise money for the charity, included tennis teams, gymnastics clubs and even Milton Keynes football team the MK Dons, to create branded content for their campaigns.